Writing and publications
========================

I write about how technology, marketing, and analytical systems work in
practice: documentation as a product model, marketing strategy as a system,
and why AI products and tools behave the way they do in the market.

Each article stays with its publisher. This page is the complete, up-to-date
record. Every entry lists its publication, date, argument, and the kind of
piece it is.

Technical writing and documentation
-----------------------------------

`Product Documentation Should Be Treated Like a Data Model <https://hackernoon.com/product-documentation-should-be-treated-like-a-data-model>`_
   *HackerNoon* · 13 November 2026 · Opinion and guide

   A passing docs build only proves the pages link together, not that they
   are still true. The article models a product as a versioned set of
   capabilities, dependencies, constraints, and configuration, treats each
   page as a view of that model for a given audience and task, and uses Git
   history and AI agents to flag drift for human editorial review.

Marketing strategy and analytics
--------------------------------

`Your Content Calendar Isn't a Marketing Strategy <https://pub.aeosoup.com/your-content-calendar-isnt-a-marketing-strategy-building-a-system-that-connects-goals-to-112e7bc4ac53>`_
   *AEO Soup* · 2 November 2026 · Framework

   A calendar says when content ships, not why. The article lays out a
   layered system that connects business objectives, strategy, tactics,
   workflows, and performance, so marketing teams can see how each task
   serves a goal and what to change after reviewing results.

`Stop A/B Testing Your Way Out of a Strategy Problem <https://blog.venturemagazine.net/stop-a-b-testing-your-way-out-of-a-strategy-problem-6284c3c7b525>`_
   *Venture* · 27 March 2026 · Opinion

   Experimentation works inside product development but cannot replace
   marketing strategy. A/B testing is the last step of strategic planning,
   not the whole process, and growth-led teams risk optimizing a narrow
   slice of a much older discipline.

`AI Tools Do Not Make You a Marketer. They Just Help You Fail More Conveniently. <https://blog.venturemagazine.net/ai-tools-do-not-make-you-a-marketer-they-just-help-you-fail-more-conveniently-785cedd9df39>`_
   *Venture* · 26 March 2026 · Opinion

   Starting from Ipsos research showing that most marketers overrate their
   own knowledge, the article argues that AI tools let founders and small
   teams without marketing training act faster and more confidently, but not
   better, and that SaaS vendors are building for the wrong problem.

Product strategy and positioning
--------------------------------

`The Commodity Magnet Matrix: Why Your AI Product Has Already Become Salesforce <https://medium.com/startup-insider-edge/the-commodity-magnet-matrix-why-your-ai-product-has-already-become-salesforce-8bf0c82f371b>`_
   *StartupInsider* · 21 September 2025 · Framework analysis

   Applies the Commodity Magnet Matrix, a marketing-science model of pricing
   power against cost to serve, to the post-ChatGPT wave of AI startups, and
   shows why most of them are on a predictable path from specialty product
   to commodity feature.

On this site
------------

Longer essays on Power BI data models and product design are published here
as :doc:`blog posts <blog-posts>`.