Christoforos Kapsalis
Data-driven marketer & emerging marketing consultant with advanced Power BI expertise, turning multi-channel data into growth for AI start-ups
| 📍 Syracuse, NY | 📧 ckapsalis@outlook.com |
Education
Syracuse University - Martin J. Whitman School of Management
Master of Science in Marketing (STEM) | May 2025 - May 2026
- Fulbright Graduate Scholar, Harry D. Triantafilou Fund Scholar, Syracuse University Scholar
- Key coursework: Product Strategy, Digital Campaign Analytics, Predictive Modeling
American College of Greece, Athens
Master of Science in Data Science | Graduated July 2025
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GPA: 4.0/4.0 Merit Based Scholarship - Communications Officer of the Graduate Student Association
- Relevant Coursework: Data Analytics, Data Visualization, Project Management, Machine Learning
Athens University of Economics & Business
Bachelor of Science in Economics | Graduated July 2023
- GPA: 4.0/4.0
- Relevant Coursework: Business Economics, Business Administration, Marketing Fundamentals
Professional Experience
Marketing Engineer | Maya Insights
April 2024 - Present | Athens, Greece
Led internal and external marketing analytics and growth-ops
- Unified ad-platform, CRM and web-usage data in a central Power BI model, cutting manual reporting by 90%
- Built cohort & LTV dashboards flagging a 15% churn-risk segment and guiding SaaS founders’ retention plan
- Automated email & CRM workflows, doubling MQL-to-SQL conversion rate
Marketing & Analytics Specialist | Wikifarmer
March 2023 - March 2024 | Athens, Greece
Managed paid-media, blog and BI for an agri-tech scale-up
- Optimized online ads at platforms such as Google Adwords and Bing Ads, reducing CAC 18%
- Launched company blog, attracting 50% of newsletter readers within three months
- Cooperated with sales, product, and marketing teams to develop Power BI dashboards adopted for daily KPI tracking
- Led email campaigns to 100k+ contacts; A/B tests increased open rate 17%
Research Analyst | AUER Research Project
August 2021 - October 2021 | Athens, Greece (Volunteer)
Delivered data insights to faculty researchers
- Collected & analyzed 5k+ data points for ML study on Greek start-ups and co-authored high-impact presentations
Technical Skills
- Analytics & BI: Power BI (advanced DAX), Google Analytics, BigQuery
- Programming: Python, R, SQL
- Marketing Tools: HubSpot, Google Ads, Bing Ads
- Data Science: Machine Learning, Statistical Analysis, Data Visualization
Certifications & Courses
- In Progress: HubSpot Marketing Automation, Microsoft Power BI Data Analyst, GA4
- Introduction to Communication Science - University of Amsterdam
- Understanding Decision-Driven Analytics - MIT Sloan Management Review
- Data Analyst with R Track - DataCamp
Languages & Achievements
- Languages: Greek (native), English (IELTS 8.5)
- Honors: Economia Student Contest Best Group Essay Award
- Scholarships: Fulbright, Harry D. Triantafilou Fund, Syracuse University Scholar, Merit-Based (ACG)
Key Projects & Business Applications
My academic and professional portfolio demonstrates practical experience in data-driven business strategy and AI implementation - critical capabilities for marketing analytics roles and tech startup environments.
Featured Projects:
Data Science & Analytics Foundation:
- ITC6001 – Big Data Analysis: User behavior modeling and customer segmentation strategies
- ITC6002 – Forecasting & Analytics: Market forecasting and crisis response modeling
Business Intelligence & Visualization:
- ITC6004 – Data Visualization: Power BI semantic modeling for investor presentations and performance monitoring
AI & Machine Learning:
- ITC6103 – Applied Machine Learning: Practical ML implementation for business problem-solving
- ITC6008 – Web Mining: Competitive intelligence and market research automation
Project Management & Strategy:
- ITC6045 – Data Science Project Management: Systematic approaches to technical initiative execution
These projects collectively demonstrate the analytical rigor, technical implementation skills, and business acumen essential for driving growth in data-driven organizations.
Contact
I’m always interested in discussing marketing analytics, data science, and growth opportunities. Feel free to connect with me on LinkedIn or explore my project portfolio.