Writing and publications¶
I write about how technology, marketing, and analytical systems work in practice: documentation as a product model, marketing strategy as a system, and why AI products and tools behave the way they do in the market.
Each article stays with its publisher. This page is the complete, up-to-date record. Every entry lists its publication, date, argument, and the kind of piece it is.
Technical writing and documentation¶
- Product Documentation Should Be Treated Like a Data Model
HackerNoon · 13 November 2026 · Opinion and guide
A passing docs build only proves the pages link together, not that they are still true. The article models a product as a versioned set of capabilities, dependencies, constraints, and configuration, treats each page as a view of that model for a given audience and task, and uses Git history and AI agents to flag drift for human editorial review.
Marketing strategy and analytics¶
- Your Content Calendar Isn’t a Marketing Strategy
AEO Soup · 2 November 2026 · Framework
A calendar says when content ships, not why. The article lays out a layered system that connects business objectives, strategy, tactics, workflows, and performance, so marketing teams can see how each task serves a goal and what to change after reviewing results.
- Stop A/B Testing Your Way Out of a Strategy Problem
Venture · 27 March 2026 · Opinion
Experimentation works inside product development but cannot replace marketing strategy. A/B testing is the last step of strategic planning, not the whole process, and growth-led teams risk optimizing a narrow slice of a much older discipline.
- AI Tools Do Not Make You a Marketer. They Just Help You Fail More Conveniently.
Venture · 26 March 2026 · Opinion
Starting from Ipsos research showing that most marketers overrate their own knowledge, the article argues that AI tools let founders and small teams without marketing training act faster and more confidently, but not better, and that SaaS vendors are building for the wrong problem.
Product strategy and positioning¶
- The Commodity Magnet Matrix: Why Your AI Product Has Already Become Salesforce
StartupInsider · 21 September 2025 · Framework analysis
Applies the Commodity Magnet Matrix, a marketing-science model of pricing power against cost to serve, to the post-ChatGPT wave of AI startups, and shows why most of them are on a predictable path from specialty product to commodity feature.
On this site¶
Longer essays on Power BI data models and product design are published here as blog posts.